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Associate Media Director - Display

Associate Media Director - Display

Requisition ID 
2017-11606
# of Openings 
1
Job Locations 
US-GA-Atlanta
Posted Date 
2/9/2017
Category 
Media
Office Location 
1545 NW Peachtree St

More information about this job

Overview

360i is an award-winning agency that drives results for Fortune 500 marketers by making brands culturally relevant amid the rapid pace of consumer behavior change. 360i is a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories across all channels. 360i has been recognized in Advertising Age's Agency A-List issue seven years in a row, and was named MediaPost's OMMA Agency of the Year three years straight. The agency’s clients include NatGeo, DSW, Mondelez, Capital One and HBO. For more information, visit blog.360i.com or follow us on Twitter @360i.

 

360i is looking for an Associate Media Director to lead holistic planning and buying across Display, Paid Social, and Programmatic for HSN. This person must have strong Direct Response/Acquisition experience and is comfortable leading a growing client toward the future of seamless, personalized 1:1 consumer marketing. Must offer experience leading a client through technology evolution, which could include DCO, MTA, DMP activation, and beyond.

 

We are in search of a candidate that embraces a fast-paced, innovative culture. This person will act as one of 360i’s business leads who discover and share new opportunities across the portfolio of performance accounts within the agency. The Associate Media Director will partner with the internal HSN Account team, to navigate clients who are ambitious to test, learn, adopt, and grow. This leader must be comfortable translating media strategy and activation principles to a forward-leaning yet evolving digital client. The ideal candidate for this role has experience managing a team and has overseen various aspects of digital platform activation, emerging applications, as well as the convergence of mobile and digital marketing technologies. Direct reports include a Senior Media Manager and an Associate Media Manager who support on day-to-day deliverables.

Responsibilities

Our approach to all media, including display, starts with a thorough understanding of our client’s business objectives, success metrics, available data and measurement capabilities. Focusing on the needed business result, we evaluate opportunities and prioritize based on the expected return and level of effort to ensure success. Our ideal candidate will offer expertise in the areas below:

  • Strategic advisor and internal team lead who is accountable for growth and development, coaching and mentorship of all HSN media team members and of the larger Display team
  • Responsible for success of HSN media campaigns, who oversees, guides, and coaches the media managers, stepping in to fill gaps in campaign management where necessary
  • Serves as a second set of eyes on weekly optimizations, bringing added insight and ideas
  • Understands client priorities and assists with the project management and prioritization of media tasks
  • Accountable for final strategy regarding client deliverables
  • Partners with Group Media Director on development of strategy and integration of all media activities

Qualifications

  • 6-8 years of digital media experience, leading teams, communicating directly with clients
  • At least 3-4 years’ managerial experience overseeing a team of employees, preferably at an advertising, PR, media buying, or digital marketing agency
  • Knowledge of key performance metrics for omni-channel media with focus on analytics and optimization
  • Strong relationships with leading vendor partners in the space
  • Knowledge of both brand and direct response campaigns and understanding of data management platforms (DMPs) preferred
  • Ability to communicate data and reports to optimize strategic recommendations in clear, cogent fashion
  • Must be comfortable in a client-facing capacity and able to develop positive relationships with internal and external counterparts
  • Must be comfortable developing and delivering strategic presentations and to think on one’s feet
  • A team player with a positive attitude who is able to handle stressful situations and deadlines calmly
  • Ability to plan and carry out responsibilities with passion, a can-do attitude, and minimal direction
  • Appreciation for media hypothesis and analytics

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