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Sr. Media Manager, Programmatic

Sr. Media Manager, Programmatic

Requisition ID 
2017-12183
# of Openings 
1
Job Locations 
US-NY-New York
Posted Date 
3/31/2017
Category 
Programmatic
Office Location 
32 Avenue of Americas

More information about this job

Overview

360i is an award-winning agency that drives results for Fortune 500 marketers by making brands culturally relevant amid the rapid pace of consumer behavior change. 360i is a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories across all channels. 360i has been recognized in Advertising Age's Agency A-List issue seven years in a row, and was named MediaPost's OMMA Agency of the Year three years straight. The agency’s clients include NatGeo, DSW, Mondelez, Capital One and HBO. For more information, visit blog.360i.com or follow us on Twitter @360i.

 

The ideal candidate is someone who lives and breathes curiosity and enjoys seeing the fruits of his/her labor lead to success. He/She will be responsible for overseeing optimizations – from campaign architecture to bid strategies – for all campaigns managed by our programmatic team. He/She is required to make sound optimizations and recommendations for meeting and/or beating goals. He/She knows the alphabet soup of programmatic and must demonstrate a strong working knowledge of RTB, PMPs, DSPs, SSPs/ ad exchanges, and 3rd party data providers. He/She must be comfortable working in a cross-office environment and possess a start-up mentality.

Responsibilities

 Daily review of campaign performance, development of optimization recommendations, and implementation of performance-improvement tactics

 Actively optimize and manage client campaigns and ensure campaign pacing and performance are at or beating KPI goals

 Strategy development, project management, and optimization upkeep

 Establish processes, documents, checklists, etc. for efficient and effective optimizations procedures

 Collaborate with our partners (technology, media, and data) for planning, campaign optimizations, and systems development

 Identify and deliver reporting needs that convey current performance and help find opportunities to deliver better performance

 Lead and manage a team of buyers. Aid in each team member’s development by providing training, coaching, and feedback

 Work closely with Advanced Analytics to design and execute testing strategies (e.g. A/B tests) and conduct correlation analyses

 Support and educate Media teams in identifying opportunities and delivering recommendations to clients

 Demonstrate a strong understanding of each client’s business beyond campaign objectives. Find opportunities to grow the account beyond existing strategies

Qualifications

 At least 1.5+ years of hands-on experience booking, managing, and optimizing campaigns within a leading Demand Side Platform (DSP)

o DoubleClick Bid Manager, The Trade Desk, or TubeMogul experience is a plus

 Solid understanding of the entire programmatic buying ecosystem, specifically the intricacies involved in executing campaigns in both the open exchange and private marketplace environments

 Demonstrate best practices in optimization techniques for both brand and direct response strategies

 Conduct regular performance analysis and communicate optimization recommendations to both internal and external stakeholders in a clear, cogent fashion

 Strategic thinking and tactical recommendation

 Proven ability to synthesize data and identify trends or extract key findings and turn them into actionable insights

 Problem-solving nature and deep curiosity to uncover the best solutions to help the client reach or exceed key performance indicators (KPI)

 Strong Excel skills. Comfortable with formulas (VLookUp, IF, etc.), pivot tables, trending charts, and template building

 Strong understanding of 3rd party tracking and serving technologies, primarily DoubleClick For Advertisers/DoubleClick Campaign Manager

 Possess excellent written and verbal skills

 Comprehension of online business marketing metrics (Impressions, Clicks, Click-Through Rate, Conversions, CPC, ROI, Cost per Acquisition) is required

 College degree required, preferably in marketing or business

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