business, brand, and consumer information to answer clients' marketing challenges.
The ideal candidate is a strategic thinker who can succinctly translate the client’s marketing challenges and objectives into meaningful and actionable communication objectives and agency briefs. S/He is the lead ambassador for the strategic process - ensuring strategies and plans are grounded in objective based planning and deep consumer understanding, reflective of innovative ideas, inclusive of relevant consumer touch points across bought, owned, earned, and shared media, and accountable to business, brand, and advertising metrics.
She/He has experience overseeing and guiding all aspects of integrated media planning and activations, ideally has briefed and partnered with Creative teams, and understands the importance of consumer-centric planning. This role requires someone that can simultaneously see the big picture while also providing actionable direction to agency teams and staying hands-on as work is developed.
Critical character strengths for this position are: self-motivation, tenacity, and passion. The right person for this role believes the future of Communication Strategy continues to be rooted in people, embraces new and different data-sources, pushes the boundaries of innovation, and is excited to pursue challenges that drive our clients’ business forward.