Manager, Audience and Media Insights

US-NY-New York
1 month ago(11/17/2017 1:50 PM)
Requisition ID
2017-15000
# of Openings
1
Category
Insights
32 Avenue of Americas

Overview

The role of the Manager of Audience & Media Insights is to assist in analyzing and identifying key marketplace / consumer and media insights by using syndicated, primary and other research resources to make actionable recommendations for client groups and new client prospects.

Responsibilities

Consumer Insights and Research Planning and Execution:

  • Compiling, analyzing and interpreting information from various research sources (syndicated, client provided, primary, etc.)
  • Use insights to develop opportunities for significant and meaningful connections within the communication planning process
  • Provide marketplace and target insight support to Client Service teams
  • Advise on target development and work with media groups to find and analyze appropriate research sources
  • Help answer ad hoc client media research questions reflective of business challenges and needs
  • Help manage Vizeum’s proprietary consumer research study (CCS) - managing the implementation and delivery of the benchmark/  recontact studies
  • Primary contact with vendors (eg. Nielsen, Telmar)
  • Develop ways to analyze/showcase consumer insights in a creative way
  • Participate in the development of proprietary tools, techniques and procedures leading to more strategic and insight-based communication plans
  • Assist in designing survey questions, programming questionnaires and analyzing results
  • Develop, write and manage Insight department releases and initiatives (e.g. one sheets, newsletter, etc.)
  • Keep up-to-date on current marketing/consumer/media trends
  • Integration of work with digital/strategy/media teams

 

Client & Internal Relationships:

  • May manage day-to-day client interaction
  • May manage expectations of clients and deliverables
  • Assist Supervisor in advising clients on best ways to integrate media into their advertising and marketing programs
  • Assist Supervisor in growing business opportunities within current clients
  • Keeps up with the latest trends in media
  • May be responsible for informing team/client of new opportunities or issues
  • Participates and leads, if appropriate, face to face client and vendor meetings
  • Builds positive relationships with internal and external teams and sets good example for assistant level

 

Strategic Thinking & Leadership:

  • Assess problems and concerns in a systematic, logical and rational manner
  • Proactively resolve issues, know when to and to whom to escalate
  • Provide guidance to team members nurture/promote team environment
  • Assist in the training of junior team members
  • May be responsible for working with supervisor to develop and oversee junior staff- manage time, assure projects are completed on time and adhered to (within) budget
  • May be responsible for constructing and delivering accurate, honest and timely performance management documents
  • Capable of managing multiple deliverables and ability to seamlessly transition among them

 

Communications Skills:

  • Expresses oneself clearly and concisely in oral communications
  • Writes in a clear, compelling and concise manner
  • Organizes ideas and information logically and sequentially
  • Assists in the development of presentation materials that are clear, compelling and persuasive
  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

Qualifications

  • Bachelor’s Degree or equivalent experience 
  • 2-5 years experience in media planning, consumer research, account planning, marketing, or media research
  • Ability to understand a request for data and formulate the necessary steps to fulfill request
  • Strong mathematical skills set and interest level
  • Curiosity, enthusiasm, initiative and ability to learn a wide array of research applications
  • Demonstrated ability to generate and present well-considered ideas and solutions
  • Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
  • Strong analytical skills, ability to relate results to client business objectives
  • Balanced ability to perform analytically and creatively
  • Experience with MRI, Simmons or Mendelsohn
  • Experience with online research tools such as Nielsen, @Plan, AdRelevance, etc. a plus
  • Advanced computer skills (MS Word, Excel, PowerPoint)

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