Associate, Integrated Media Planning

US-CA-Los Angeles
1 month ago(11/15/2017 12:58 PM)
Requisition ID
2017-15050
# of Openings
1
Category
Media

Overview

The purpose of the Communications Planning Specialist (Director/Associate) role is primarily to lead the communications planning development of a key client.

Responsibilities

• Utilize syndicated planning tools to run reports and develop insights • Run and maintain competitive spending reports, and execute baseline assessments of data • Gather information to be used in developing media communication plans, such as demographic profiles, media usage habits, and media costs • Assist with the preparation, development, execution and monitoring of media communication plans for assigned accounts • Assist with the maintenance of flowcharts, buying guidelines, testing plan & results analysis, budget summaries, plan delivery and competitive reports • Demonstrate interest and assist in evaluating existing and emerging communications opportunities in general as well as those which would be relevant to the assigned brand/category • Acquire understanding of the client’s media AOR and Reach-Based planning process and procedures to help achieve communications planning objectives • Support CP as back-up contact point for client’s internal media staff and for client’s brand staff about media plan implementation and maintenance topics • Demonstrate multi-tasking ability, keep multiple projects on-track, structuring and executing work • Other responsibilities as needed; assembly of presentation materials, client binders, meeting setup and other administrative tasks

Options

Sorry the Share function is not working properly at this moment. Please refresh the page and try again later.
Share on your newsfeed

Connect With Us!

Not ready to apply? Connect with us for general consideration.