Associate, Integrated Media Planning

US-CA-Los Angeles
1 month ago(11/15/2017 12:58 PM)
Requisition ID
# of Openings


The purpose of the Communications Planning Specialist (Director/Associate) role is primarily to lead the communications planning development of a key client.


• Utilize syndicated planning tools to run reports and develop insights • Run and maintain competitive spending reports, and execute baseline assessments of data • Gather information to be used in developing media communication plans, such as demographic profiles, media usage habits, and media costs • Assist with the preparation, development, execution and monitoring of media communication plans for assigned accounts • Assist with the maintenance of flowcharts, buying guidelines, testing plan & results analysis, budget summaries, plan delivery and competitive reports • Demonstrate interest and assist in evaluating existing and emerging communications opportunities in general as well as those which would be relevant to the assigned brand/category • Acquire understanding of the client’s media AOR and Reach-Based planning process and procedures to help achieve communications planning objectives • Support CP as back-up contact point for client’s internal media staff and for client’s brand staff about media plan implementation and maintenance topics • Demonstrate multi-tasking ability, keep multiple projects on-track, structuring and executing work • Other responsibilities as needed; assembly of presentation materials, client binders, meeting setup and other administrative tasks


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