Digital Media Manager, Integrated Planning

US-CA-Los Angeles
1 month ago(11/15/2017 7:19 PM)
Requisition ID
2017-15311
# of Openings
1
Category
Media

Responsibilities

  • Collaborates with the Integrated Planning team to provide input into partner selection and rationale
  • Assess vendor proposals with Integrated Planning team
  • Assist in developing buying strategies for maximizing media dollars, and handling media negotiations
  • Key negotiator working with vendors to ensure smart investments are made on behalf of client
  • Works with Integrated Planning team to maintain media budgets and changes to media plan post negotiations
  • Work on billing and invoicing to maintain consistent process
  • Keep abreast of all invoices, billing and delivery issues; know when to escalate discrepancies to supervisors
  • Works with FBC creative team to understand creative assets available and any custom placements
  • Understands intricacies of various tracking services
  • Works with Digital Ad Operations to ensure flawless implementation
  • Works with Assistant Planner and/or Data Analyst to analyze tracking results and write detailed summaries of end of campaign results
  • Understands available rich media capabilities
  • Understands general activation capabilities of all available digital media tactics

 

Qualifications

  • Bachelor’s Degree
  • 2-4 years of media planning/buying experience, including at least 1 year focused on online participation in at least one full planning cycle and development/implementation of at least two media plans
  • Thorough understanding of the media process, media department and inter-department relationships
  • Strong negotiator
  • Proficient with numbers and budgets
  • Demonstrated ability to generate and present well-considered solutions
  • Thrives in a fast pace, constantly changing environment; can adapt buys due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
  • Strong analytical skills, ability to relate results to client business objectives
  • Balanced ability to perform analytically and creatively
  • Experience using DoubleClick Dart and AtlasDMT adserving technologies
  • Familiarity with offline media concepts
  • Advanced computer skills (MS Word, Excel, PowerPoint) Acts judiciously when making decisions for the client, the team & direct reports.
  • Leads by example.
  • Establishes the tone & culture of the team.
  • Anticipates & proactively addresses challenges/issues.
  • Conducts themselves with character & integrity.

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