360i is an award-winning agency that helps brands capitalize on change. As a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories, we don’t just react to changes in the marketplace – we predict and define them. By bringing together some of the smartest, most curious people with expertise in data, creativity, media, strategy, search, and social, we help our clients achieve their objectives and drive their business forward. And our hustle doesn’t go unnoticed. We’ve been recognized in Advertising Age's Agency A-List issue seven years in a row, named one of Fast Company’s Most Innovative Companies, and ranked amongst the best Lead Agencies and Search Agencies by Forrester Research. That’s some range. We work with brands including HBO, National Geographic, DSW, Mondelez and Capital One. To learn more about us, visit www.360i.com.
The Web Analytics Manager will lead all efforts in standardizing and implementing tag management solutions for 360i clients. Initially, the role will be acutely focused on the tracking for multiple websites under a single client’s portfolio. The client is currently running multiple analytics solutions but is moving to a single tracking system via Adobe. This role requires extensive knowledge in tag management so experience in ATM (Adobe tag manager).
Secondary areas of focus would be to provide web analytics work for the client. Examples of this type of work would include but not limited to creating and maintaining web analytics dashboards, quality controlling website tracking variables and providing recommendations for tracking requirements.
Due to the nature of website work, communicating between various business units within the client organization and 360i is a necessity. In order to bridge the gap between the business and technology on both sides of the table, you will be required to speak both technical and non-technical terminology.