The Analytics Manager will lead major Advanced Analytics engagements with marquee 360i clients, focusing on transforming data, analysis and reporting into insights, recommendations, and results. The ideal candidate will go beyond reporting to peel away the layers of data and suggest constructive marketing test, advanced analytics engagements, consumer deep dives, and competitive opportunities to improve business performance on a regular basis.
Collaboration is at the core of our business success and the Analytics Manager will need to create a tightknit and dynamic relationship with our clients and the Media and Account teams. First, to work with clients to better understand their business objectives, KPIs and formulate an actionable measurement plans. Then, to guide the creation of insights and recommendations, powered by our 360i Advanced Analytics tool kit, to relay channel and tactic specific optimization opportunities.
Work closely with clients to identify business needs and analytics opportunities, scoping customized analyses to drive marketing and business performance.
Guide the creation of advanced reporting through automated processes to more efficiently consolidate data from a multitude of internal, vendor, and application specific sources
Utilize advanced Media Technology solution to improve testing, audience targeting, and hyper-local media activation
Improve the quality of reporting by creating easy to follow weekly or monthly dashboards that key stakeholders will utilize on a regular basis to make informed business decisions
Utilize custom Marketing Mix Modeling solutions to recommend cross-channel optimization strategies and optimal within channel tactical allocations, resulting in regular and actionable business forecasts