Manager, Analytics

US-NY-New York
3 weeks ago(11/29/2017 1:50 PM)
Requisition ID
2017-15404
# of Openings
1
Category
Advanced Analytics
32 Avenue of Americas

Overview

360i is an award-winning agency that helps brands capitalize on change. As a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories, we don’t just react to changes in the marketplace – we predict and define them. By bringing together some of the smartest, most curious people with expertise in data, creativity, media, strategy, search, and social, we help our clients achieve their objectives and drive their business forward. And our hustle doesn’t go unnoticed. We’ve been recognized in Advertising Age's Agency A-List issue seven years in a row, named one of Fast Company’s Most Innovative Companies, and ranked amongst the best Lead Agencies and Search Agencies by Forrester Research. That’s some range. We work with brands including HBO, National Geographic, DSW, Mondelez and Capital One. To learn more about us, visit www.360i.com.

 

The Web Analytics Manager will lead all efforts in standardizing and implementing tag management solutions for 360i clients. Initially, the role will be acutely focused on the tracking for multiple websites under a single client’s portfolio. The client is currently running multiple analytics solutions but is moving to a single tracking system via Adobe.   This role requires extensive knowledge in tag management so experience in ATM (Adobe tag manager).

 

Secondary areas of focus would be to provide web analytics work for the client.  Examples of this type of work would include but not limited to creating and maintaining web analytics dashboards, quality controlling website tracking variables and providing recommendations for tracking requirements.

 

Due to the nature of website work, communicating between various business units within the client organization and 360i is a necessity. In order to bridge the gap between the business and technology on both sides of the table, you will be required to speak both technical and non-technical terminology. 

 

Responsibilities

  • Provide guidance to the business in page development to ensure all tracking can be provided consistently
  • Ensure campaign tracking throughout the business funnel, so communicating with either 360i Media or client media partners is required
  • Develop tracking requirements that can be shared throughout the whole organization
  • Provide custom segments to be uploaded in an audience management solution 

Qualifications

  • 5+ years’ experience working with in Web Analytics
  • 2+ years’ experience working with any Tag Management solution
  • Ability to code custom JavaScript to enhance out of the box tag management solutions
  • Understanding of web page design and coding (html/css) preferred.
  • Understanding of the tracking of Direct Response Media.
  • High reliability and customer service focus
  • Good data management and processing skills with a commitment to understanding trends and underlying factors in data.
  • Thorough understanding of SQL, PSQL, HIVE or know SQL concepts and techniques
  • Project management skills with solid oral and written communication and a rigorous quality assurance ethic.
  • Numerate degree in Computer Science, Mathematics, Management Science, or relevant area.
  • MS Excel, Access and PowerPoint skills including macros and formula development
  • Ability to effectively multi-task in a deadline driven atmosphere
  • Possess good organizational and presentation skill

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