Associate Media Manager, Search

US-NY-New York
2 weeks ago(12/4/2017 4:58 PM)
Requisition ID
2017-15444
# of Openings
1
Category
Media
32 Avenue of Americas

Overview

360i is an award-winning agency that helps brands capitalize on change. As a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories, we don’t just react to changes in the marketplace – we predict and define them. By bringing together some of the smartest, most curious people with expertise in data, creativity, media, strategy, search, and social, we help our clients achieve their objectives and drive their business forward. And our hustle doesn’t go unnoticed. We’ve been recognized in Advertising Age's Agency A-List issue seven years in a row, named one of Fast Company’s Most Innovative Companies, and ranked amongst the best Lead Agencies and Search Agencies by Forrester Research. That’s some range. We work with brands including HBO, National Geographic, DSW, Mondelez and Capital One. To learn more about us, visit www.360i.com.

 

The Associate Media Manager is responsible for optimizing, reporting and implementing campaigns to meet and surpass the clients’ success metrics. He/she manages the day-to-day campaign execution.

Responsibilities

  • Build the foundation to learn all elements of media planning, management and reporting.
  • Strong attention to detail and good organization skills.
  • Assists Media Manager/Supervisor with presentation prep and analysis.
  • Assign creative to appropriate ad groups.
  • Manage IO process.
  • Implement 3rd party tracking parameters on URLs. 
  • Provide initial optimization insights: Analyzes campaign reports/data and makes recommendations.
  • Leverage reps for better time management and efficiency.
  • Manage optimization log.
  • Develop campaign reports.
  • Maintain daily budget sheets; identifies/addresses red flags.
  • Compile and deliver performance reports.
  • Pull spend information and inform team on campaign pacing.  
  • Ad hoc duties as needed.

Qualifications

  • Bachelor’s degree or equivalent experience
  • 1-2 years paid search experience
  • Good understanding of tracking, optimization and reporting tools
  • Understand how bids relate to keyword performance and campaign efficiency.
  • Support the team where needed with other projects and planning.

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