Sr. Analyst, Digital Analytics

2 weeks ago(1/2/2018 1:39 PM)
Requisition ID
2017-15731
Posted Date
Advanced Analytics
32 Avenue of Americas

Overview

360i is an award-winning agency that helps brands capitalize on change. As a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories, we don’t just react to changes in the marketplace – we predict and define them. By bringing together some of the smartest, most curious people with expertise in data, creativity, media, strategy, search, and social, we help our clients achieve their objectives and drive their business forward. And our hustle doesn’t go unnoticed. We’ve been recognized in Advertising Age's Agency A-List issue seven years in a row, named one of Fast Company’s Most Innovative Companies, and ranked amongst the best Lead Agencies and Search Agencies by Forrester Research. That’s some range. We work with brands including HBO, National Geographic, DSW, Mondelez and Capital One. To learn more about us, visit www.360i.com.

Responsibilities

The Senior Analyst, Digital Analytics will lead all efforts to transform data and reporting into insights, recommendations, and results for a variety of accounts. The ideal candidate will go beyond reporting, analyzing and interpreting layers of data identifying constructive marketing test and competitive opportunity recommendations focused on improved business performance.

 

Collaboration is at the core of our business success and the Senior Analyst, Digital Analytics will support a tightknit and dynamic relationship with Media and Strategy teams – both internal and client side..  First, to assist the agency in development of, campaign goals, briefs and measurement plans. Then, to relay channel and tactic specific optimization opportunities, in real time, directly to the Media team.

 

Success Metrics for the Role:

  1. Improve the speed of reporting by creating automated processes to more efficiently consolidate data from a multitude of internal, vendor, and application specific sources
  • Utilize understanding of SQL to more efficiently organize and manage data warehousing
  • Access sources including Google Analytics, Omniture, Google Ad Words, Kenshoo, Facebook Business Manager and DFA to create customized reports and data pulls
  1. Improve the quality of reporting by creating iterative weekly or monthly dashboards that key stakeholders will utilize on a regular basis to make informed business decisions
  • Utilize Excel and Tableau to pull data into custom charts, tables, and to showcase the most critical series of actionable business metrics
  1. Increase Marketing ROI by helping to improve channel specific performance through development of insightful recommendations – for example:
  • Increase Search performance by optimizing across Campaigns and tactics
      • Increase Digital performance across Channels (Video, Banner, Programmatic, etc.), Campaigns, Audiences, Tactics, and Platforms

Qualifications

  • 1-3 years of relevant Digital Media experience in an agency or client-side role
  • Understanding of digital planning and buying, with a focus on standard+ media metrics
  • Analysis or strategy development experience with minimum 2 accounts or internal business units
  • Exposure to mobile, social, tablet measurement approaches as well as understanding of role of attribution and paths to conversions
  • Strong organizational skills, with the ability to aggregate information and data from multiple sources
  • Understanding of digital tagging, tracking, QA, and maintenance processes
  • Experience in SQL, manipulating large data tables and creating custom queries
  • VBA coding preferred
  • Proficiency in Microsoft Excel and PowerPoint
  • Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms
  • Dashboard SW and design experience preferred (Datorama)
  • Marketing technology platform understanding a plus

 

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