Supervisor - Integrated Planning

2 weeks ago(1/4/2018 8:41 PM)
Requisition ID
2018-16089
Posted Date
Media

Overview

The Supervisor, Communications Planning partners with the Associate Communications Planning Director/Communications Planning Director to set the strategic tone for the assigned accounts.

 

The Supervisor, Communications Planning assists in the creation of all important plans and presentations. The Supervisor, Communications Planning is expected to have a strong working knowledge of the media space (including digital media) and available media research.

 

The Supervisor, Communications Planning may be responsible for managing a communications planning team – developing their skills, evaluating their performance and managing their growth. In addition to the core account assignments, the Supervisor, Communications Planning is expected to take part in larger areas of agency development – aiding with new business pitches, committees and task forces.   This role is a step toward greater leadership within the communications planning group and the agency overall.

Responsibilities

KEY AREAS OF RESPONSIBILITY

Responsibilities include, but are not limited to:

 

Communications Planning and Execution:

  • Participate in and lead brand/communication initiatives
  • Work with senior team members to set communications objectives and strategies
  • Manage preparation, development, execution and stewardship of media plans for specific clients and/or brands, and accountable for supporting the team and ensuring plans are executed in line with Vizeum and client processes and standards
  • Develop ability to independently manage all aspects of the brand, while briefing the Associate Communications Planning Director or Communications Planning Director on key happenings and issues
  • Support Associate/Communications Planning Director in the collection and evaluation of syndicated consumer and media consumption information
  • Provides relevant insight and input into existing and emerging media opportunities (thorough awareness of available media and marketing services vendors)
  • Leverages thorough understanding of the client’s media AOR and Reach-Based planning process and procedures to help achieve communications planning objectives and optimize media investment
  • Oversees the consistent reporting of competitive market/media information for each brand/category
  • Serves as a facilitating contact point for client’s internal media staff and the primary contact point to client’s brand staff when media issues are discussed
  • Ensure constant communication between Vizeum and various creative agencies (and other external partners)
  • Develop and maintain time-lines for all projects
  • Balance, prioritize and properly assign work associated with multiple, concurrent projects
  • Serves as a resource for planners and assistants for advice, counsel & mentorship

 Client & Internal Relationships:

  • Maintain client relationships at appropriate levels
  • Understand the client’s needs
  • Manages expectations of clients and deliverables
  • Grows business opportunities within current clients, where appropriate
  • Have a thorough understanding of all elements of the brand and specifically its strategic target and prime prospects
  • Looks to identify opportunities to offer agency service line offerings to existing clients
  • Leads face to face client and vendor meetings
  • Participates and presents in New Business efforts and presentations, where appropriate
  • Establishes strong internal relationships with other service line personnel

Strategic Thinking & Leadership

  • Provide guidance to team members and nurture/promote team environment
  • Ensure key information is being provided to the team regarding client issues, internal agency issues, changes in account status, etc.
  • Is approachable and solution-oriented when presented with problems/issues by staff and team
  • May be responsible for constructing and delivering accurate, honest and timely performance management documents
  • Is mindful of the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
  • Breaks down problems and issues into critical parts which can be resolved
  • Oversees management of specific projects as assigned
  • Oversee team activities, maintain overall quality control
  • Is an engaged member of the media industry, and proactively solicits and contributes innovative ideas

Communication Skills:

  • Express oneself clearly and concisely in oral communications
  • Write in a clear, compelling and concise manner
  • Organize ideas and information logically and sequentially
  • Develop presentation materials that are clear, compelling and persuasive
  • Adapt communication style to relevant audience
  • Establish and maintain communications process within group and internal teams
  • Constructively edit and review the writing of media documents (timelines, media focus, RFPs, plans, client memos, and correspondence)
  • Maintain frequent/as needed communication with the client and disseminate pertinent client information to the media team
  • Move audience to desired action through clear and persuasive delivery of information

Qualifications

EXPERIENCE/KNOWLEDGE REQUIRED:

  • Bachelor’s Degree
  • 3 years communications/media planning experience
  • Experience in traditional marketing and current knowledge of trends and innovations in traditional and digital media
  • Experience creating and selling media programs
  • Ability to articulate strategic foundation for their development
  • Balanced ability to perform analytically and creatively
  • Advanced computer skills (MS Word, Excel, PowerPoint)

Proven leadership skills and management experience

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