Supervisor - Integrated Planning

Job Locations 3 months ago(1/4/2018 8:41 PM)
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The Supervisor, Integrated Planning partners with the Associate Director to set the strategic tone for the assigned accounts.


The Supervisor assists in the creation of all important plans and presentations and is expected to have a strong working knowledge of the media space and available media research.


The Supervisor may be responsible for managing a communications planning team – developing their skills, evaluating their performance and managing their growth. In addition to the core account assignments, the Supervisor is expected to take part in larger areas of agency development – aiding with new business pitches, committees and task forces.   This role is a step toward greater leadership within the communications planning group and the agency overall.


  •  Participate in and lead brand/communication initiatives
  • Work with senior team members to set communications objectives and strategies
  • Manage preparation, development, execution and stewardship of media plans for specific clients and/or brands, and accountable for supporting the team and ensuring plans are executed in line with 360i and client processes and standards
  • Develop ability to independently manage all aspects of the brand, while briefing the Associate Director on key happenings and issues
  • Support team in the collection and evaluation of syndicated consumer and media consumption information
  • Provides relevant insight and input into existing and emerging media opportunities (thorough awareness of available media and marketing services vendors)
  • Leverages thorough understanding of the client’s media AOR and Reach-Based planning process and procedures to help achieve communications planning objectives and optimize media investment
  • Oversees the consistent reporting of competitive market/media information for each brand/categor
  • Serves as a facilitating contact point for client’s internal media staff and the primary contact point to client’s brand staff when media issues are discussed
  • Develop and maintain time-lines for all projects
  • Balance, prioritize and properly assign work associated with multiple, concurrent projects
  • Serves as a resource for media managers and associates for advice, counsel & mentorship
  • Increase performance across Channels (TV, Radio, Cable, Print, OOH), Campaigns, Audiences, Tactics, and Platform 


  • Bachelor’s Degree
  • 5-7 years of communications/media planning experience
  • Experience in traditional marketing and current knowledge of trends and innovations in media
  • Experience creating and selling media programs
  • Ability to articulate strategic foundation for their development
  • Balanced ability to perform analytically and creatively
  • Advanced computer skills (MS Word, Excel, PowerPoint)
  • Proven leadership skills and management experience


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