Analyst, Digital Analytics

Job Locations 4 weeks ago(1/23/2018 4:32 PM)
Requisition ID
2018-16314
Posted Date
Advanced Analytics
Category
32 Avenue of Americas

Overview

Analyst, Digital Analytics

 

The Analyst, Digital Analytics will assist in efforts to transform data and reporting into insights, recommendations, and results. The ideal candidate will go beyond reporting, peel away the layers of data, and suggest constructive marketing test and competitive opportunities to improve business performance on a regular basis.

Responsibilities

Data Management:

 

  • Access and Compile large volumes of custom and syndicated data from disparate sources into concise and precise information
  • Verify accuracy, develop databases, systems, and programs that facilitate econometric modeling
  • Ensure data quality and data documentation
  • Solve problems with internal and external clients on data issues
  • Determine information needs and sources of data
  • Develop new data sources and data management tools to ensure most effective methods are used

 

Data Analysis and Presentation:

 

  • Understand the business processes and leverage the procured knowledge in planning, execution and reporting
  • Produce visuals (charts, graphs) and presentations for summary trend statistics
  • Clearly and effectively communicate findings to clients

 

Qualifications

  • Bachelor’s Degree is required, preferably in a quantitative field (statistics, economics, etc.) or with relevant coursework
  • 6 months – 2 years related Media industry experience is required
  • Proficient in Excel and Powerpoint
  • Exposure to mobile, social, tablet measurement approaches as well as understanding of role of attribution and paths to conversions
  • Exposure to Data Visualization tools (Dataroma preferred)
  • Some SAS programming (or other statistical programming language) experience is highly preferred
  • Background in processing and analyzing information using statistical and econometric modeling
  • Ability to handle multiple assignments and meet tight deadlines
  • Solid problem-solving skills
  • Strong interpersonal skills

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