2018 Summer Internship/JA Program- Audience & Media Insights

Job Locations 3 weeks ago(2/1/2018 4:12 PM)
Requisition ID
2018-16315
Posted Date
Internship
Category
32 Avenue of Americas

Overview

360i is looking for an Insights and Planning intern to support the development of innovative and customized research that provides actionable insights for our clients. This is the group the agency relies on for intimate knowledge of the target audience: what interests and motivates them, where they go for information, how they react to communications, what the journey is that leads them to ask for or purchase a product, and continue doing so over the long term.

 

Why should you apply?

 

Innovation happens here! You will learn from and work with the best and brightest in the industry on some of the most distinguished brands in the world (client roster here). Gain real world advertising experience, while positioning yourself as an integral part of a team driving innovation in an ever-changing global market.

 

Oh, and just in case you’re looking for a great new spot to take a selfie in the city, we have a pretty cool office and a terrace that happens to be one of the most Instagrammed spots in NYC.

Responsibilities

Interns will learn how to:

  • Support the Insights and Planning team in their efforts to help our agency and brand teams demonstrate a deeper understanding of consumers through research specifically by:
    • Learning how to pull, catalog, and analyze data across multiple social platforms
    • Track campaign performance, explore trends, and conduct other primary and secondary research
  • Create and evaluate consumer research, both qualitative and quantitative
  • Extract and develop insights from relevant data
  • Identify target consumers and cultural or category trends
  • Understand strengths and weaknesses of the brand and their competitors

Qualifications

  • Current junior or senior in college majoring in business, marketing, communications, advertising, public relations, or related field.
  • Must be able to work 40 hours/week during regular business hours throughout the 10-week Internship Program.
  • Innate curiosity and aptitude. You want to understand what makes marketing, brands, advertising, communications, culture, and people tick.
  • Ability to work with qualitative and quantitative research data.
  • Excellent communications skills, both verbal and written.
  • Knowledge of Microsoft Office Suite of products. Candidates with a proficiency in data analysis with Excel is a major plus.
  • Experience/study in marketing or research methodologies preferred.

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