The Senior Analyst, Digital Analytics will lead all efforts to transform data and reporting into insights, recommendations, and results. The ideal candidate will go beyond reporting, peel away the layers of data, and suggest constructive marketing test and competitive opportunities to improve business performance on a regular basis.
Collaboration is at the core of our business success and the Senior Analyst, Digital Analytics will need to create a tightknit and dynamic relationship with our Media and Strategy teams. First, to assist Strategy in compiling audience profiles, campaign goals, brief insights and measurement plans. Then, to relay channel and tactic specific optimization opportunities, in real time, directly to the Media team.