Media Manager

Job Locations 3 weeks ago(1/29/2018 3:28 PM)
Requisition ID
2018-16414
Posted Date
Media
Category
32 Avenue of Americas

Overview

Job Profile Summary The purpose of the Communications Planning Specialist (Director/Associate) role is primarily to lead the communications planning development of a key client. The role is directly responsible for the holistic communication plan for the client, consider

Responsibilities

Media Planning and Execution:

  • Aids in the creation of client media objectives and strategies
  • Creates and maintains media plan flowcharts and media buy authorizations based on client’s various initiatives
  • Maintains media budgets or media spend summaries
  • Work in conjunction with billing operations on billing and invoicing to maintain consistent process
  • Keep abreast of all invoice, billing and delivery issues; know when to escalate discrepancies to supervisor
  • Writes POVs as needed and evaluate new media types / outlets
  • Provide syndicated research support during development of Objectives & Strategies and plans
  • Compiles reports of competitive market/media information for each brand/category
  • Manage added value / merchandising components of media buys
  • Create and manage estimates and enter buying specs/goals into DDS
  • Meet with media reps and coordinate with other Vizeum/360i specialty units as required
  • May oversee the work of Associate Media Manager ensuring that all deliverables are error free before they are submitted to Supervisors/clients

 

Client & Internal Relationships:

  • May manage day-to-day client interaction
  • May manage expectations of clients and deliverables
  • Assist Supervisor in advising clients on best ways to integrate media into their advertising and marketing programs
  • Assist Supervisor in growing business opportunities within current clients
  • Keeps up with the latest trends in media
  • May be responsible for informing team/client of new opportunities or issues
  • Participates and leads, if appropriate, face to face client and vendor meetings
  • Builds positive relationships with internal and external teams and sets good example for assistant level

 

Strategic Thinking & Leadership:

  • Works with management team (Supervisor/AMD/Media Director) to develop strategies for media plans/buys
  • Shares new and relevant advertising opportunities in written and verbal form to the media department
  • Strategizes ways to most effectively use media dollars to the greatest benefit for our clients
  • Assess problems and concerns in a systematic, logical and rational manner
  • Proactively resolve issues, know when to and to whom to escalate
  • Provide guidance to team members nurture/promote team environment
  • Assist in the training of junior team members
  • May be responsible for working with Supervisor to develop and oversee junior staff- manage time, assure projects are completed on time and adhered to (within) budget
  • May be responsible for constructing and delivering accurate, honest and timely performance management documents
  • Capable of managing multiple deliverables and ability to seamlessly transition among them

Communications Skills:

  • Expresses oneself clearly and concisely in oral communications
  • Writes in a clear, compelling and concise manner
  • Organizes ideas and information logically and sequentially
  • Assists in the development of media presentations and tactical POVs, as needed
  • Develop client reports that are clear, compelling and persuasive
  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

Qualifications

Requirements:

  • Bachelor’s Degree
  • 2+ years of media planning/buying experience
  • Participation in at least one full planning cycle and development/implementation of at least two media plans
  • Thorough understanding of the media process, media department and inter-department relationships
  • Demonstrated ability to generate and present well-considered ideas and solutions
  • Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
  • Strong analytical skills, ability to relate results to client business objectives
  • Balanced ability to perform analytically and creative
  • Media vendor negotiation experience
  • Experience with online research tools such as Nielsen, @Plan, AdRelevance, etc.
  • Advanced computer skills (MS Word, Excel, PowerPoint)

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