Senior Media Manager, Programmatic Buying

Job Locations 4 weeks ago(1/23/2018 4:36 PM)
Requisition ID
2018-16417
Posted Date
Media
Category
32 Avenue of Americas

Overview

The purpose of this role is to lead the day to day relationship with the client, be responsible for the implementation of strategy, performance of all accounts against KPI’s, maintain adherence to deadlines, and the day to day management and development

Responsibilities

  • Daily review of campaign performance, development of optimization recommendations, and implementation of performance-improvement tactics
  • Actively optimize and manage client campaigns and ensure campaign pacing and performance are at or beating KPI goals
  • Strategy development, project management, and optimization upkeep
  • Establish processes, documents, checklists, etc. for efficient and effective optimizations procedures
  • Collaborate with our partners (technology, media, and data) for planning, campaign optimizations, and systems development
  • Identify and deliver reporting needs that convey current performance and help find opportunities to deliver better performance
  • Lead and manage a team of buyers. Aid in each team member’s development by providing training, coaching, and feedback
  • Work closely with Advanced Analytics to design and execute testing strategies (e.g. A/B tests) and conduct correlation analyses
  • Support and educate Media teams in identifying opportunities and delivering recommendations to clients
  • Demonstrate a strong understanding of each client’s business beyond campaign objectives. Find opportunities to grow the account beyond existing strategies

Qualifications

  • At least 2+ years of hands-on experience booking, managing, and optimizing campaigns within a leading Demand Side Platform (DSP)
  • DoubleClick Bid Manager, The Trade Desk, or TubeMogul experience is a plus
  • Solid understanding of the entire programmatic buying ecosystem, specifically the intricacies involved in executing campaigns in both the open exchange and private marketplace environments
  • Demonstrate best practices in optimization techniques for both brand and direct response strategies
  • Conduct regular performance analysis and communicate optimization recommendations to both internal and external stakeholders in a clear, cogent fashion
  • Strategic thinking and tactical recommendation

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