Manager, Digital Analytics

Job Locations 4 weeks ago(1/23/2018 2:09 PM)
Requisition ID
2018-16420
Posted Date
Advanced Analytics

Overview

The role is responsible for supporting the decision making based on data analysis and the development of business insights from the various data assets. The individual within this role will work closely with the team of the business and will be responsib

Responsibilities

Work closely with clients to identify business needs and analytics opportunities, scoping customized analyses to drive marketing and business performance.

  • Utilize general business knowledge to understand marketing, pricing, operational, competitive challenges and opportunities
  • Delve into marketing plans, partners, and vendors to improve measurement framework and tracking implementation
  • Outline the benefits and tradeoffs of Digital Attribution, Marketing Mix Modeling, and other measurement and optimization techniques

Guide the creation of advanced reporting through automated processes to more efficiently consolidate data from a multitude of internal, vendor, and application specific sources.

  • Utilize understanding of SQL to more efficiently organize and manage data warehousing
  • Access sources including Google Analytics, Omniture, Google Ad Words, Kenshoo, Marin and DFA to create customized reports and data pulls
  • Utilize SQL Scripts, APIs, and Excel Macros to dynamically update reports
  • Functional knowledge of R and/or Python

Improve the quality of reporting by creating easy to follow weekly or monthly dashboards that key stakeholders will utilize on a regular basis to make informed business decisions.

  • Utilize Excel, Datorama and Tableau to pull data into custom charts, tables, and to showcase the most critical series of actionable business metrics

Increase Marketing ROIs by helping to improve brand and channel specific performance.

  • Increase Search performance by optimizing across Campaigns and Tactics

Increase Digital performance across Channels (Video, Banner, Programmatic, etc.), Campaigns, Audiences, Tactics, and Platform

Qualifications

  • Must have 7+ years relevant Media or Analytics experience to be considered
  • Possesses understanding of digital planning and buying, with a focus on standard media metrics
  • Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms
  • Exposure to mobile, social, tablet measurement approaches as well as understanding of role of attribution and paths to conversions
  • Strong organizational skills, with the ability to aggregate information and data from multiple sources
  • Demonstrates understanding of digital tagging, tracking, QA, and maintenance
  • Expertise in SQL, manipulating large data tables and creating custom queries
  • Proficiency in Microsoft Excel and Powerpoint is required
  • Functional knowledge of R and/or Python

 

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