Supervisor, Programmatic

Job Locations 2 weeks ago(2/5/2018 4:21 PM)
Requisition ID
2018-16712
Posted Date
Programmatic
Category
32 Avenue of Americas

Overview

We’re looking for someone with programmatic experience that can help lead our clients into the new age of media buying. This person should have strong general problem-solving skills to deal with new challenges as they arise, have excellent communication skills to impart critical information to a broad audience, be organized and detailed oriented, and possess a passion to be a programmatic evangelist.  This person needs to know the ins and outs of DSPs and can dissect campaign performance and implement optimizations that improve performance.  He/She knows the programmatic ecosystem and demonstrates a strong working knowledge of RTB, PMPs, DSPs, SSPs/ ad exchanges, and 3rd party data providers.  This role will provide support for a variety of internal stakeholders, including Account, Media, Analytics, and Product Development. The role requires engaging with existing 360i clients to evangelize our approach to programmatic solutions and identify areas for improvement/growth digital media growth and improvement through our programmatic solution.  He/She is required to understand the marketing objectives of our clients and make sound recommendations for meeting and/or beating goals.  He/She must be comfortable with working in a cross-office environment and possesses a start-up mentality.

Responsibilities

  • Daily review of campaign performance and implementation  of performance-improvement tactics
  • Work with 360i clients evangelizing the benefits of running programmatic campaigns through PBG
  • Work with internal and external constituents to understand client campaign goals and craft recommendations for executing/improving media campaigns programmatically.
  • Assist with codifying and sharing best practices across teams
  • Own RFP responses that demonstrate the value of running campaigns with our internal programmatic team
  • Oversee reporting outputs and provide meaningful insights
  • Identify trends in the data and turn them into optimizations and/or actionable items
  • Regularly optimize and manage client campaigns and ensure campaign pacing and performance are at or beating KPI goals
  • Collaborate on strategy development and project management
  • Work closely with our partners (technology, media, and data) for planning, campaign optimizations, and  reporting
  • Help identify opportunities to deliver better performance
  • Support and educate Media team members in identifying opportunities for growth and performance enhancements
  • Demonstrate a strong understanding of each client’s business beyond campaign objectives. Find opportunities to grow the account beyond existing strategies

Qualifications

  • A minimum of 5 years of marketing experience and at least 2 years of hands-on experience booking, managing, and optimizing campaigns within a leading Demand Side Platform (DSP)
  • DoubleClick Bid Manager, TubeMogul, and The Trade Desk experience is a plus
  • Ability to use Excel and PowerPoint to respond to RFPs and build media plans that meet the objectives of the given campaign.
  • Solid understanding of the entire programmatic buying ecosystem, specifically the intricacies involved in executing campaigns in both the open exchange and private marketplace environments
  • Problem-solving nature and deep curiosity to uncover the best solutions to help the client reach or exceed key performance indicators (KPI)
  • Demonstrate best practices in optimization techniques for both brand and direct response strategies
  • Conduct regular performance analysis and communicate optimization recommendations to both internal and external stakeholders in a clear, cogent fashion
  • Strategic thinking yet tactical in delivery and recommendations
  • Proven ability to synthesize data and identify trends or extract key findings and turn them into actionable insights
  • Problem-solving nature and deep curiosity to uncover the best solutions to help the client reach or exceed key performance indicators (KPI)
  • Strong Excel skills. Comfortable with formulas (VLookUp, IF, etc.), pivot tables, trending charts, and template building 
  • Strong understanding of 3rd party tracking and serving technologies, primarily DoubleClick For Advertisers/DoubleClick Campaign Manager
  • Possess excellent written and verbal skills
  • Comprehension of online business marketing metrics (Impressions, Clicks, Click-Through Rate, Conversions, CPC, ROI, Cost per Acquisition) is required
  • Comfortable working in a fast-paced, fun, and entrepreneurial environment
  • College degree preferred, preferably in marketing, business, or economics

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