Senior/Manager, Programmatic

Job Locations 2 weeks ago(2/5/2018 4:25 PM)
Requisition ID
2018-16713
Posted Date
Programmatic
Category
32 Avenue of Americas

Overview

The ideal candidate is someone who lives and breathes curiosity and enjoys seeing the fruits of his/her labor lead to success. He/She will be responsible for overseeing optimizations – from campaign architecture to bid strategies – for all campaigns managed by our programmatic team. He/She is required to make sound optimizations and recommendations for meeting and/or beating goals. He/She knows the alphabet soup of programmatic and must demonstrate a strong working knowledge of RTB, PMPs, DSPs, SSPs/ ad exchanges, and 3rd party data providers. He/She must be comfortable working in a cross-office environment and possess a start-up mentality.

Responsibilities

  • Daily review of campaign performance, development of optimization recommendations, and implementation of performance-improvement tactics
  • Actively optimize and manage client campaigns and ensure campaign pacing and performance are at or beating KPI goals
  • Strategy development, project management, and optimization upkeep
  • Establish processes, documents, checklists, etc. for efficient and effective optimizations procedures
  • Collaborate with our partners (technology, media, and data) for planning, campaign optimizations, and systems development
  • Identify and deliver reporting needs that convey current performance and help find opportunities to deliver better performance
  • Lead and manage a team of buyers. Aid in each team member’s development by providing training, coaching, and feedback
  • Work closely with Advanced Analytics to design and execute testing strategies (e.g. A/B tests) and conduct correlation analyses
  • Support and educate Media teams in identifying opportunities and delivering recommendations to clients
  • Demonstrate a strong understanding of each client’s business beyond campaign objectives. Find opportunities to grow the account beyond existing strategies

Qualifications

  • At least 1.5+ years of hands-on experience booking, managing, and optimizing campaigns within a leading Demand Side Platform (DSP)
  • DoubleClick Bid Manager, The Trade Desk, or TubeMogul experience is a plus
  • Solid understanding of the entire programmatic buying ecosystem, specifically the intricacies involved in executing campaigns in both the open exchange and private marketplace environments
  • Demonstrate best practices in optimization techniques for both brand and direct response strategies
  • Conduct regular performance analysis and communicate optimization recommendations to both internal and external stakeholders in a clear, cogent fashion
  • Strategic thinking and tactical recommendation
  • Proven ability to synthesize data and identify trends or extract key findings and turn them into actionable insights
  • Problem-solving nature and deep curiosity to uncover the best solutions to help the client reach or exceed key performance indicators (KPI)
  • Strong Excel skills. Comfortable with formulas (VLookUp, IF, etc.), pivot tables, trending charts, and template building
  • Strong understanding of 3rd party tracking and serving technologies, primarily DoubleClick For Advertisers/DoubleClick Campaign Manager
  • Possess excellent written and verbal skills
  • Comprehension of online business marketing metrics (Impressions, Clicks, Click-Through Rate, Conversions, CPC, ROI, Cost per Acquisition) is required
  • College degree required, preferably in marketing or business

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