The Media Technology Manager will own the campaign implementation process from beginning to end. Additionally, he/she will work with Media Managers to facilitate requests in the DCM platform, implement tagging/pixel requests, and be the point of contact for AdOps internal teams on trafficking technology and With digital and/or work experience, this person will work independently, leveraging DCM/Sizmek, troubleshooting digital creative, JIRA ticketing system, and quickly grasp a solid understanding of digital terminology, procedures, and best practices.
The Manager will act as a liaison between internal media teams in New York and Atlanta with all clients trafficking needs by scheduling placements, ads, and creatives as necessary throughout life of campaigns and issue tags, trackers, and creative assets to media partners, ad networks, and demand side platforms. He/she will embed additional survey, audience measurement, verification, and other tracking components for vendors such as Blue Kai, Aggregate Knowledge, Dynamic Logic, Insight Express, Vizu, Dimestore, DoubleVerify, TrustE in addition to creating and managing floodlight tags to ensure proper conversion tracking. The Manager will manage vendor pixels for on-site tracking, QA campaign setup, creative, floodlight tags, and vendor pixels and troubleshoot creative, data gathering, and tracking issues. Other responsibilities include pulling ad hoc reports, screening incoming creative according to adserver specs and technical requirements documentation, coordinating the rotation of ads and escalating any technological issues or trepidations to the Media Tech Supervisor.