2018 Summer Internship/JA Program - Programmatic Advertising

Job Locations 6 days ago(2/14/2018 12:06 PM)
Requisition ID
2018-16898
Posted Date
Internship
Category
32 Avenue of Americas

Overview

Why should you apply?

 

Innovation happens here! You will learn from and work with the best and brightest in the industry on some of the most distinguished brands in the world (client roster here). Gain real world advertising experience, while positioning yourself as an integral part of a team driving innovation in an ever-changing global market.

 

Oh, and just in case you’re looking for a great new spot to take a selfie in the city, we have a pretty cool office and a terrace that happens to be one of the most Instagrammed spots in NYC.

 

The ideal candidate is someone has a thirst for learning and enjoys tinkering with things until the desired results are achieved.  Passionate about understanding the programmatic ecosystem  - RTB, PMPs, DSPs, SSPs/ ad exchanges, and 3rd party data providers. The person we are looking for possesses a start-up mentality and likes to get their hands dirty. Responsible for day-to-day campaign management, from campaign architecture to targeting to bid strategies

Responsibilities

  • Daily review of campaign performance and implementation  of performance-improvement tactic
  • Identify trends in the data and turn them into optimizations and/or actionable items
  • Actively optimize and manage client campaigns and ensure campaign pacing and performance are at or beating KPI goals
  • Collaborate on strategy development and project management
  • Work closely with our partners (technology, media, and data) for planning, campaign optimizations, and  reporting
  • Identify and deliver reports that convey current performance and help find opportunities to improve performance and produce meaningful insights
  • Demonstrate a strong understanding of each client’s business beyond campaign objectives.

Qualifications

  • Current junior or senior in college majoring in business, marketing, communications, advertising, public relations, or related field.
  • Must be able to work 40 hours/week during regular business hours throughout the 10-week Internship Program.
  • Strong Excel skills. Comfortable with formulas (VLookUp, IF, etc.), pivot tables, trending charts, and template building
  • Proven ability to synthesize data and identify trends or extract key findings and turn them into actionable insights
  • Problem-solving nature and deep curiosity to uncover the best solutions to help clients reach or exceed key performance indicators (KPI)
  • Minimum of intermediate experience with creating presentations in PowerPoint
  • Not afraid to ask questions
  • Appreciates  how technology works from a technical standpoint
  • Possess excellent written and verbal skills
  • Baseline understanding of online business marketing metrics (Impressions, Clicks, Click-Through Rate, Conversions, CPC, ROI, Cost per Acquisition) is preferred

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