• Associate Media Manager, Programmatic

    Job Locations 6 days ago(5/14/2018 1:13 PM)
    Requisition ID
    2018-17352
    Posted Date
    Programmatic
    Category
    32 Avenue of Americas
  • Overview

    Associate Media Manager, Programmatic Advertising

     

    The ideal candidate is someone has a thirst for learning and enjoys tinkering with things until the desired results are achieved.  Passionate about understanding the programmatic ecosystem  - RTB, PMPs, DSPs, SSPs/ ad exchanges, and 3rd party data providers. The person we are looking for possesses a start-up mentality and likes to get their hands dirty. Responsible for day-to-day campaign management, from campaign architecture to targeting to bid strategies.    Must be comfortable with working in a cross-office environment.

    Responsibilities

    Responsibilities:

    • Daily review of campaign performance and implementation  of performance-improvement tactic
    • Identify trends in the data and turn them into optimizations and/or actionable items
    • Actively optimize and manage client campaigns and ensure campaign pacing and performance are at or beating KPI goals
    • Collaborate on strategy development and project management
    • Work closely with our partners (technology, media, and data) for planning, campaign optimizations, and  reporting
    • Identify and deliver reports that convey current performance and help find opportunities to improve performance and produce meaningful insights
    • Support Media team members in identifying opportunities for growth and performance enhancements
    • Demonstrate a strong understanding of each client’s business beyond campaign objectives.

    Qualifications

    Qualifications:

    • At least 3 months of a marketing internship experience working on media buying is preferred
    • Strong Excel skills. Comfortable with formulas (VLookUp, IF, etc.), pivot tables, trending charts, and template building
    • Proven ability to synthesize data and identify trends or extract key findings and turn them into actionable insights
    • Problem-solving nature and deep curiosity to uncover the best solutions to help clients reach or exceed key performance indicators (KPI)
    • Minimum of intermediate experience with creating presentations in PowerPoint
    • Not afraid to ask questions
    • Appreciates  how technology works from a technical standpoint
    • Possess excellent written and verbal skills
    • Baseline understanding of online business marketing metrics (Impressions, Clicks, Click-Through Rate, Conversions, CPC, ROI, Cost per Acquisition) is preferred
    • Experience with a Demand Side Platform (DSP), Supply Side Platform (SSP), ad server (e,g, DoubleClick), or a paid social platform/Facebook Power Editor is a major plus
    • College degree required. Preferably in marketing, business, or economics

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