• Media Director-Paid Social

    Job Locations 5 days ago(5/15/2018 6:27 PM)
    Requisition ID
    2018-17429
    Posted Date
    Media
    Category
    32 Avenue of Americas
  • Overview

    360i is looking for a Director, Paid Social to drive media strategy development and oversee its flawless execution. Direct reports will likely be in the range of 3-5, scaling from Associate Media Managers to Supervisors.  

    Responsibilities

    Experience:

    ·         Drive paid social strategy development and work directly with team on strategic client initiatives, i.e. enterprise-level learning agenda.

    ·         Experience designing high impact and cutting edge campaigns (Branding ó Direct Response); i.e. Audience/Comms Planning approach

    ·         Oversee flawless execution; including creating and managing project timelines. (RACI)

    ·         Daily monitoring of team to ensure team priorities are on track to deliver against client and business goals and team members are effectively managing time (healthy work/life balance).

    ·         Be a point person for the team, working hand-in-hand with our clients on channel strategy and across disciplines internally to effectively deliver excellence.

    ·         Expertise in creation and QA’ing ads across all social platforms (Facebook, Instagram, Pinterest, Twitter, etc); includes training junior talent on above and maintaining expertise to serve as auditor and point of escalation for media execution challenges of team

    ·         Internal/external communication as Paid Social Subject Matter Expert (SME); responding to emails/questions from account & media team as well as vendor partners.

    ·         Advanced Data analysis and reporting to communicate campaign results, findings and next steps.

    ·         Actively seek opportunities to expand understanding and use of paid social in larger media strategy.

    ·         In partnership with Account team, lead client calls with senior stakeholders and communicates campaign performance as well as industry updates.

    ·         Owns key vendor relationship(s) for account; provides regular feedback to 360i leadership on product enhancements and innovation needs to support business.

    ·         Drive POVs and craft presentations that demonstrate leadership and ignite innovation on the business.

    ·         Support the agency and Paid Social Capability with other projects, i.e. Platform Council, Blogging for 360i, and New Business Pitches, etc.

    ·         Responsible for the overall operational and developmental growth of the team.

    ·         Coach team members to continually raise the bar, execute flawlessly, deliver more holistic solutions, and provide overall client excellence.

    Qualifications

    Qualifications:

    ·         Bachelor’s degree or equivalent experience

    ·         7-10 years of overall experience; 2+ years managing a team

    ·         Facebook Blueprint Certification: Professional Planning & Buying (+pre-req Core Competencies exam)

    ·         Experience with Paid Social marketing tools a must, i.e. Facebook, Twitter, LinkedIn, Pinterest and other emerging platforms. (self-service ad tools & social ad tech)

    ·         Proficient in Ad operations, i.e. Publisher Pixels implementation and trouble-shooting, DFA (DoubleClick for Ad Serving) or other tag mgmt. systems

    ·         Familiar with Web Analytics, Social API Developer resources, and HTML

    ·         Experience in other digital or traditional media channel experience a plus: CRM, Traditional, Programmatic, SEM, SEO, etc.

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