• Associate, Local Broadcast Buyer

    Job Locations 1 month ago(4/18/2018 8:47 PM)
    Requisition ID
    2018-17749
    Posted Date
    Media
    Category
    1545 NW Peachtree St
  • Overview

    The primary responsibility of the Local Broadcast Buyer is to negotiate cost efficient schedules on behalf of the clients.  Supported by the Assistant Local Broadcast Buyer, the Local Broadcast Buyer coordinates all aspects of the buying process.

    Responsibilities

    Media Buying and Execution:

    • Negotiate cost efficient schedules on behalf of the clients
    • Coordinate all aspects of the buying process
    • Maintain all purchase schedules
    • Work closely with vendors
    • Generate DDS reports as required
    • Seek creative solutions to enhance buy product

     

    Client & Internal Relationships:

    • Manage all day-to-day client interaction
    • Manage expectations of clients and their deliverables
    • Helps supervisor to advise clients on best ways to integrate media into their advertising and marketing programs
    • Grow business opportunities within current clients
    • Work with supervisor to develop and oversee junior staff, manage time, assure projects are completed on time and adhere to (within) budget
    • Keeps up with the latest trends in media
    • Informs client/team of new opportunities or issues
    • Participates and leads, if applicable, face to face client meetings
    • Builds positive relationships with internal and external teams and sets good example for assistant level

     

    Strategic Thinking & Leadership:

    • Provide guidance to team members nurture/promote team environment
    • Insure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
    • May be responsible for constructing and delivering accurate, honest and timely performance management documents
    • Works with management team (Supervisor/AMD/Media Director) to develop strategies for media buys
    • Shares new and relevant advertising opportunities in written and verbal form to the media department
    • Strategizes ways to most effectively use media dollars to the greatest benefit for our clients

     

    Communications Skills:

    • Expresses oneself clearly and concisely in oral communications
    • Writes in a clear, compelling and concise manner
    • Organizes ideas and information logically and sequentially
    • May assist in the development of media presentations and tactical POVs
    • Develop client reports that are clear, compelling and persuasive
    • Move audience to desired action through clear and persuasive delivery of information
    • Insure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

    Qualifications

    • Bachelor’s Degree or equivalent years of working experience
    • 2-3 years of media buying experience, including at least 1 year at the Buyer level
    • Strong analytical skills
    • Media vendor negotiation experience
    • Working knowledge of DDS
    • Knowledge of media research terminology
    • Advanced computer skills (MS Word, Excel, PowerPoint)

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