• Media Manager-Paid Search

    Job Locations 4 days ago(5/16/2018 10:14 AM)
    Requisition ID
    2018-18518
    Posted Date
    Media
    Category
    32 Avenue of Americas
  • Overview

    The Media Manager is responsible for planning, optimizing and reporting campaigns to meet and surpass the clients’ success metrics while also supporting the team where needed with other projects and planning. He/she understands how bids relate to keyword performance and campaign efficiency so they can optimize and manage campaign budget allocation.

    Responsibilities

    Responsibilities

     

     

     

    • Manages the day-to-day campaign execution.
    • Develops campaign reports. Assigns creative to appropriate ad groups.
    • Owns all aspects of campaign management from the initial planning, brainstorming, utilization of 3rd party tools/resources to building out reporting templates and optimizations.
    • Responsible for billing reconciliation management.
    • Evaluates provided proposals and makes initial recommendations.
    • Maintains daily budget sheets; identify/addresses red flags.
    • Handles reporting requirements as needed.
    • Ad hoc duties as needed.

     

     

     

    Qualifications

     

     

     

    • Bachelor’s degree or equivalent work experience.
    • 1-2 years of overall business experience, ideally in Paid Search Media.
    • Agency experience preferred
    • Significant Microsoft Excel
    • Good understanding of tracking, optimization and reporting tools.
    • Understands campaign objectives/strategy and able to present insight in reports to clients as well as field/anticipate questions.
    • Comprehensive understanding & successful application of secondary research tools.

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