• Sr. Analyst, Digital Analytics

    Job Locations 1 month ago(6/15/2018 2:04 PM)
    Requisition ID
    2018-19238
    Posted Date
    Advanced Analytics
    Category
    32 Avenue of Americas
  • Overview

    The role is responsible for supporting the decision making based on data analysis and the development of business insights from the various data assets. The individual within this role will work closely with the team of the business and will be responsib

    Responsibilities

    1. Improve the speed of reporting by creating automated processes to more efficiently consolidate data from a multitude of internal, vendor, and application specific sources
      • Utilize understanding of SQL to more efficiently organize and manage data warehousing
      • Access sources including Google Analytics, Omniture, Google Ad Words, Kenshoo, Marin and DFA to create customized reports and data pulls
      • Create Excel Macros and Scripts to dynamically update reports
    2. Improve the quality of reporting by creating easy to follow weekly or monthly dashboards that key stakeholders will utilize on a regular basis to make informed business decisions
      • Utilize Excel and Tableau/Datorama to pull data into custom charts, tables, and to showcase the most critical series of actionable business metrics
    3. Increase Marketing ROIs by helping to improve channel specific performance
      • Increase Search performance by optimizing across Campaigns and Tactics
      • Increase Digital performance across Channels (Video, Banner, Programmatic, etc.), Campaigns, Audiences, Tactics, and Platforms

    Qualifications

    • Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms
    • Possesses understanding of digital planning and buying, with a focus on standard media metrics
    • Exposure to mobile, social, tablet measurement approaches as well as understanding of role of attribution and paths to conversions
    • Strong organizational skills, with the ability to aggregate information and data from multiple sources
    • Demonstrates understanding of digital tagging, tracking, QA, and maintenance
    • Expertise in SQL, manipulating large data tables and creating custom queries
    • Proficiency in Microsoft Excel and Powerpoint is required
    • Proficiency with data visualization tools (ie: Datorama, Tableau, Domo)
    • Marketing technology platform understanding a plus
    • You must have 2-4 years relevant Digital Media experience to be considered

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