• Integrated Media Director

    Job Locations 1 month ago(7/16/2018 10:13 AM)
    Requisition ID
    2018-19387
    Posted Date
    Media
    Category
    32 Avenue of Americas
  • Overview

    360i is an award-winning agency that helps brands capitalize on change. As a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories, we don’t just react to changes in the marketplace – we predict and define them. By bringing together some of the smartest, most curious people with expertise in data, creativity, media, strategy, search, and social, we help our clients achieve their objectives and drive their business forward. And our hustle doesn’t go unnoticed. In 2018, we were named Adweek’s Breakthrough Media Agency of the Year and selected for Ad Age’s A-List – our eighth consecutive year in the coveted issue. We’ve also been named one of Fast Company’s Most Innovative Companies, and ranked amongst the best Lead Agencies and Search Agencies by Forrester Research. That’s some range. We work with brands including HBO, National Geographic, DSW, Mondelez and Capital One. To learn more, visit www.360i.com.

     

    360i is looking for an exceptional Media Director skilled in all aspects of paid, earned and owned media to lead one our largest integrated media clients where we are leading digital and traditional communications planning and buying-primarily B2C.

     

    The Media Director is the corner stone of our media team; partner to teams across the agency-including specialist channels, strategy and project management and day to day counsel to our clients. We need a nimble, dynamic and poised leader who can understand the various marketing challenges that our clients face and empower the media team to think creatively and strategically across all lines of business. This person must be an inspiring and dynamic manager and mentor that can inspire and continue to develop a strong team.

     

    This leadership position bears accountability for all deliverables and work produced by the team and is charged with building and maintaining better processes for more efficient, integrated activation and agency-wide collaboration

     

    The ideal candidate for this role has a track record of building and maintaining strong client relationships, outstanding team management experience, has overseen all aspects of integrated media planning and activation, stays current with industry best practices and understands the importance of basing all planning on key consumer/user behaviors.  Key to this role is an analytical bent to ensure that we are measuring success in the right way and providing this information to our clients in the most impactful manner.

     

    The Media Director must be both strategic and hands on, have a strong project management sensibility and be engaged, tenacious and passionate about delivering outstanding media ideas and work.

     

    Qualifications:

    • 9+ years of digital and integrated media experience, leading teams, communicating directly with clients
    • At least 5 years managerial experience overseeing a team of employees at a media or full service ad agency
    • Digital expertise is most critical, however this person will need to demonstrate understand across all media forms (including SEM, Social, Print, OOH, TV) and how to synthesize into cohesive plans
    • Experience directing a high profile account. Beauty and/or Luxury brands-related is a plus,
    • Understanding of media strategy, development, and story-telling of holistic media solutions and planning.
    • Has ability to assume specific account-oriented responsibilities if asked (comfortable with both client mgmt duties and team project mgmt)
    • Strong background in mobile and programmatic media sectors, including custom and bespoke executions across emerging vendors and platforms
    • Comfortable with data intensity and has demonstrated an ability to come up with unique measurement schemes to bridge online and offline activities.
    • Drives thought leadership, POVs and crafts presentation that ignite and innovate the business
    • Generates client confidence as a trusted advisor by actively listening and understanding their problems or concerns and speaking with authority on how we will address them.
    • Persuasive storyteller and presentation abilities. Must be comfortable developing and delivering strategic presentations and to think on one’s feet
    • Can partner effectively with 360i Analytics, Insights, Strategy, Performance Media, Influencer, Creative & Account for client projects
    • Demonstrated ability to grow/expand existing business and strategically participate in successful new business pitches and department-wide initiatives
    • Leads and nurtures team inspirationally (brings out everyone's strengths)
    • College degree required, preferably in marketing or business

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