• Associate Influencer Marketing Manager

    Job Locations 4 weeks ago(6/28/2018 12:34 PM)
    Requisition ID
    2018-19471
    Posted Date
    Influencer Marketing
    Category
    32 Avenue of Americas
  • Overview

    RESEARCH

    • Assists in collecting research and proactively bringing new perspectives to a project
    • Learns and can use basic IM tools Sysomos, iRMS and social platforms
    • Assists in competitive analysis and shares trend stories internally with the team. Participates in culture jams
    • Proactively uncover up and coming influencers

     STRATEGY

    • Assists in the development of tactical strategy
    • Actively participate in brainstorms and generate influencer led ideas
    • Assist in creatively identifying ways to reach influential consumers
    • Assists in creating look books and case studies

     RELATIONSHIP BUILDING

    • A team player internally for the IM team

    MANAGEMENT

    • Working knowledge of drafting contracts and negotiations
    • Can develop customized pitches for influencers
    • Can pitch influencers with oversight
    • Keeps tabs of timelines to ensure programs are on schedule
    • Responsive to teams and manger and brings up questions or flags
    • Can balance multiple accounts
    • Ability to create content for 360i internal blog

     MEASUREMENT

    • Assist manager by pulling numbers and creating comprehensive spreadsheets to store program results

    Responsibilities

    • Bachelor’s degree in Journalism, Communications, Marketing or similar field
    • 1-3 years of professional experience in public relations, advertising, media publisher or related industry
    • Proven success pitching and working with influencers
    • Inquisitive, forward thinking and willing to take chances to deliver award-winning results
    • Excellent interpersonal, organizational and communication skills (both written and verbal)
    • Case studies, look book creation, identifying the right influencers, coming up with creative influencer led ideas,
    • drafting contracts
    • Sysomos, Twitter Advanced Search, Instagram, iRMS, Google
    • Presentation design skills - keynote and/or Powerpoint
    • Excel skills for measurement tracking
    • Platform features and reporting data available

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