• Manager, Programmatic

    Job Locations 3 weeks ago(7/25/2018 9:42 AM)
    Requisition ID
    2018-19615
    Posted Date
    Programmatic
    Category
    32 Avenue of Americas
  • Overview

    The ideal candidate is someone who knows the ins and outs of DSPs and can dissect campaign performance and implement optimizations that improve performance.  He/She will be responsible for day-to-day campaign management, from campaign architecture to targeting to bid strategies.  He/She knows the programmatic ecosystem and demonstrates a strong working knowledge of RTB, PMPs, DSPs, SSPs/ ad exchanges, and 3rd party data providers.  The person we are looking for possesses a start-up mentality and likes to get their hands dirty. He/She must be comfortable with working in a cross-office environment.

    Responsibilities

    • Daily review of campaign performance and implementation of performance-improvement tactics,
    • Own reporting outputs that demonstrate the value of running campaigns with our internal programmatic team and provide meaningful insights
    • Identify trends in the data and turn them into optimizations and/or actionable items
    • Actively optimize and manage client campaigns and ensure campaign pacing and performance are at or beating KPI goals
    • Collaborate on strategy development and project management
    • Work closely with our partners (technology, media, and data) for planning, campaign optimizations, and reporting
    • Identify and deliver reporting needs that convey current performance and help find opportunities to deliver better performance
    • Support and educate Media team members in identifying opportunities for growth and performance enhancements
    • Demonstrate a strong understanding of each client’s business beyond campaign objectives.

    Qualifications

    • At least 6 months of hands-on experience booking, managing, and optimizing campaigns within a leading Demand Side Platform (DSP)
      • DoubleClick Bid Manager, The Trade Desk, or TubeMogul experience is a plus
    • Solid understanding of the entire programmatic buying ecosystem, specifically the intricacies involved in executing campaigns in both the open exchange and private marketplace environments
    • Demonstrate best practices in optimization techniques for both brand and direct response strategies
    • Conduct regular performance analysis and communicate optimization recommendations to both internal and external stakeholders in a clear, cogent fashion
    • Strategic thinking and tactical recommendation
    • Proven ability to synthesize data and identify trends or extract key findings and turn them into actionable insights
    • Problem-solving nature and deep curiosity to uncover the best solutions to help the client reach or exceed key performance indicators (KPI)
    • Strong Excel skills. Comfortable with formulas (VLookUp, IF, etc.), pivot tables, trending charts, and template building 
    • Strong understanding of 3rd party tracking and serving technologies, primarily DoubleClick For Advertisers/DoubleClick Campaign Manager
    • Possess excellent written and verbal skills
    • Comprehension of online business marketing metrics (Impressions, Clicks, Click-Through Rate, Conversions, CPC, ROI, Cost per Acquisition) is required
    • College degree preferred, preferably in marketing, business, or economics

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