The Associate Director, Integrated Planning role is a leadership role as well as a managerial one. The Associate Director, Integrated Planning sets the working style for the group, leads the strategic direction and is tasked with being a marketing partner for the clients. The Associate Director, Integrated Planning is an expert on the clients’ business and a leader on the business with the clients and within the agency.
The Associate Director, Integrated Planning is responsible for demonstrating a strong working knowledge of the media space (including digital media) and available media research. This individual is responsible for identifying business opportunities and solutions on a regular basis. The Associate Director, Integrated Planning sets the tone for how the account is managed by assuring focus on key client objectives and delivering appropriate resources while maintaining profitability.
KEY AREAS OF RESPONSIBILITY
Client & Internal Relationships:
Strategic Thinking & Leadership: