• Senior Social Strategist

    Job Locations 1 month ago(9/17/2018 4:52 PM)
    Requisition ID
    2018-20516
    Posted Date
    Social Marketing
    Category
    32 Avenue of Americas
  • Overview

    The Senior Social Marketing Strategist is the strategic voice in any conversation related to social marketing, community management, social platforms, paid social, social content strategy, social comms planning, and influencer marketing, acting as a trusted advisor to clients. He or she will create thought leadership, develop and deliver presentations, partner with creatives and media managers, and oversee execution of social campaigns.

    Responsibilities

    • Write creative briefs related to social-specific campaigns: Social content, influencer marketing, bigger non-content social campaign ideation. Brief in creative teams and social platforms and partner with them in the creative process.
    • Own and execute research to inform social-specific briefs and other strategic thinking, including: third-party research; working with the Insights & Planning team; “skunk works” ethnographies, etc.
    • Accompany/assist partner strategists on more traditional research projects such as focus groups and/or data analysis
    • Create social content strategies and communications plans for social-related activations.
    • Create & deliver social strategy presentations to clients; sell in work and thinking.
    • Own storytelling aspect of social reporting, working closely with Social Marketing, Insights, &  Analytics teams to pull everything together.
    • Strong demonstrated strategic thinking skills, including:
    • Connecting dots between strategy, idea, tactic; culture, consumer, brand; etc.
    • Finger on the pulse of technology innovations, social platforms & their future, and consumer media habits
    • Understanding the broader marketing & communications mix, traditional & non-traditional channel planning and social’s role
    • Interest in and demonstrated existing skills in content strategy & communications planning
    • Strong client-facing experience and a demonstrated ability to gain client trust
    • Strong presentation & storytelling skills • Strong interpersonal skills and ability to be a connective force amongst various discipline groups
    • Existing design & presentation (deck) development skills a plus

    Qualifications

    • 4-6 years’ experience, preferably in the digital space and/or at an agency
    • Interest in and demonstrated existing skills in content strategy & communications planning
    • Strong client-facing experience and a demonstrated ability to gain client trust
    • Strong presentation & storytelling skills
    • Strong interpersonal skills and ability to be a connective force amongst various discipline groups
    • Excellent oral and written communication skills
    • Existing design & presentation (deck) development skills a plus

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