• Media Manager-Programmatic

    Job Locations 3 weeks ago(10/2/2018 12:55 PM)
    Requisition ID
    2018-20550
    Posted Date
    Programmatic
    Category
    32 Avenue of Americas
  • Overview

    360i is looking for someone with programmatic experience that can help lead our clients into the new age of media buying. This person should have strong general problem-solving skills to deal with new challenges as they arise, have excellent communication skills to impart critical information to a broad audience, be organized and detailed oriented, and possess a passion to be a programmatic evangelist. This person needs to know the ins and outs of programmatic buying tools and can dissect campaign performance and implement optimizations that improve performance. This person knows the programmatic ecosystem and demonstrates a strong working knowledge of RTB, PMPs, DSPs, SSPs/ ad exchanges, and 3rd party data providers. The role requires engaging with internal 360i teams - Media, Account, Ad Ops, and Analytics - to evangelize our approach to programmatic solutions and identify areas for improvement/growth digital media growth and improvement through our programmatic solution. Candidates also will be liaising with clients in providing regular deliverables and evangelizing programmatic updates and innovations relevant to their business. All candidates must be comfortable with working in a cross-office environment and possesses a start-up mentality.

    Responsibilities

    • Collaborate on strategy development and project management with Supervisors and Associate Directors in order to efficiently manage campaigns within 360i programmatic processes
    • Work with internal and external constituents to understand client campaign goals and craft recommendations for executing/improving media campaigns programmatically
    • Develop RFP responses (media plans and strategic recommendations) for media and client briefs that demonstrate the various capabilities of the programmatic team and how they can help clients achieve their goals
    • Pinpoint trends in the data from DSPs and analytics suites/dashboards and turn them into optimizations and/or actionable items
    • Daily review of campaign performance and implementation of performance-improvement tactics
    • Actively optimize and manage multiple client campaigns and ensure campaign pacing and performance are at or beating KPI goals and campaigns are delivering in full
    • Identify and deliver reporting needs that convey current performance and help find opportunities to deliver better results against campaign KPIs Support and educate Media team and clients in identifying opportunities for growth and performance enhancements
    • Foster strong partnerships with our partners (technology, media, and analytics) for planning, campaign optimizations, and systems development
    • Demonstrate a strong understanding of each client’s business beyond campaign objectives. Find opportunities to grow the account beyond existing strategies
    • Support and onboard new team members especially junior Associate Managers on day-to-day tasks as well as help their career development, with guidance from Supervisor

    Qualifications

    • 1+ years of hands-on experience planning, booking, managing, and optimizing campaigns within a leading Demand Side Platform (DSP) within a self-service capacity College degree preferred, preferably in marketing, business, or economics 
    • Proficient understanding of the digital marketplace including both the supply and demand sides with respect to industry knowledge and vendor technology and differentiation. This includes familiarity with third party measurement providers for viewability, verification, and fraud.
    • Intimate knowledge of online video (OLV), private marketplaces (PMPs) , Automated Guaranteed (AGs) deals
    • Problem-solving nature and deep curiosity to uncover the best solutions to help the client reach or exceed key performance indicators (KPI)
    • Previous experience working with DMPs, ad server, attribution, and web site analytics tools
    • Previous experience developing media plans in a Comms Planning environment
    • Demonstrate best practices in optimization techniques for both brand and direct response strategies

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