We are seeking a data-driven Conversion Associate Director to support a high profile client in the Spirits vertical. This role will be an integral member of the client team, with lateral reporting to and in close collaboration with Programmatic, Ecommerce and SEM practices. Performance Marketing is an essential and growing part of the integrated marketing approach to our client’s business, with particularly emphasis on the areas of Ecommerce and Lead Generation.
The Conversion Associate Director will primarily be responsible for oversight of a newly formed role, focusing on the cross-platform development, activation, measurement and optimization of all performance marketing investments. This includes programs and experiments that focus on converting the eCommerce shopper into consumers/buyers of our client’s brands and products, and capturing leads. Secondarily, as a digital Shopper Marketing thought leader, this role will help advance our capabilities and thought leadership throughout the integrated client team.
Specific responsibilities include: