The Analytics Manager will lead major Advanced Analytics engagements with marquee 360i clients, focusing on transforming data, analysis and reporting into insights, recommendations, and results. The ideal candidate will go beyond reporting to peel away the layers of data and suggest constructive marketing test, advanced analytics engagements, consumer deep dives, and competitive opportunities to improve business performance on a regular basis.
Collaboration is at the core of our business success and the Analytics Manager will need to create a tightknit and dynamic relationship with our clients and the Media and Account teams. First, to work with clients to better understand their business objectives, KPIs and formulate an actionable measurement plans. Then, to guide the creation of insights and recommendations, powered by our 360i Advanced Analytics tool kit, to relay channel and tactic specific optimization opportunities.
The Media Manager - Integrated Media, is expected to take ownership of day-to-day responsibility for assigned accounts and is expected to have an understanding of the client’s overall business and marketing objectives. The Media Manager - Integrated Media is the steward of the tactical communications planning process and provides mid-level strategic recommendations to the senior media team and/or client. The Media Manager - Integrated Media is expected to have a strong working knowledge of the digital media space and available media research. They are also expected to be proficient with 360i tools and procedures (both media and inter-department). The Media Manager - Integrated Media is expected to be an active participant on the business; consistently engaged and contributing ideas and insights that will benefit our clients.
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